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Automated Chatbot Solutions For Holidays and Beyond

Unlike in the past when holiday shopping meant making rounds in physical stores looking for season’s must-have accessories for your
children, e-commerce is here and forever changed the game entirely.

Right now, all you need is a device with internet connectivity to shop online and get items delivered right to your doorstep. While online shopping boasts a myriad of benefits for e-commerce owners and customers alike, it also demands that you provide a seamless, integrated, and personalized shopping experience.

During the festive season, e-commerce staff are fully occupied with various responsibilities and sometimes the shops are forced to hire temporary employees to meet the increased demand. However, most of them still fall short in delivering the experience that consumers need to produce answers timely; leading to bad ratings or poor reviews. This is where chatbots have excelled and have become a vital resource for online stores. Initially designed to supplement customer support, today, chatbots have become an intuitive solution that can be used in promotion.

With the holidays around the corner, online stores and Facebook pages can leverage chatbots to engage customers, enhance the flow of information and elevate their sales.

Our Top 5 Practices That Will Helps You Get More from Chatbots This Holiday Season

1. Chatbots Are The First Points Of Engagement Between The Visitors And The E-Commerce Owners.

No matter the type of questions the customers are asking, Chatbots are programmed to provide them with answers. For example, when you want to know what to buy for your dad on father’s day, the bots will display some options for you. With the information provided, customers can confidently decide to buy the product, and if they don’t, there is a high probability that they will come back because of the informative experience they had.

For swift and first interaction, online stores need to train chatbots to answer questions that are related to products and prices. Additionally, they can use artificial intelligence to foster in-depth conversations.

2. They Help In Conversions

One of the most daunting tasks is finding a product in a new store where you have for the first time. Visitors need to be sure how the store operates and understand if they can rely on the store for top-notch services before they make any purchases.

Chatbots helps to reduce the time taken by customers when making a buying decision. They provide new visitors with information that would be previously acquired by reading online reviews, getting referrals from friends or even contacting customer support.

3. Saves Retailers Some Bucks

With most of the conversations and engagements in online stores following the 80/20 rule, chatbots can be designed to provide answers to close-ended questions (which are about 80 percent) and leave those that need detailed answering (nearly 20percent) to the support staff. This Integration allows customer support to focus their attention on questions that need in-depth answers and leave those that require a standard or stepped response to the chatbots. This helps to enhance the efficiency and effectiveness of customer support, and also helps to save money and time.

4. Help To Track And Locate Packages

Since it takes time for a company to deliver products ordered online, customers get worried during the delivery process and sometimes they need someone to confirm the status of their package. While contacting customer support is an option, it takes a lot of time. However, chatbots can be swift and reliable if they are assigned this task. The bots can gather the information about any package by running queries or from the database, and then pass it to customers in the conversation box.

This can come in handy in this festive season. Support staff can focus on other valuable tasks and leave the responsibilities of tracking packages to chatbots.

5. They Can Also Help In Upselling And Cross-Selling.

Besides being support assistants, chatbots can also cross-sell and upsell. For example, when a client orders a particular product, the chatbots can prescribe another one that is similar. This can lead to increased sales if customers agree to purchase the second product.

What the Future Holds

Chatbots arrival evoked mixed responses from various individuals; praised them for their efficiency and criticized for poorly constructed use of conversational intelligence.

Currently, not many visitors are aware that chatbots can help them expedite and simplify the buying process. It will take a few years for people to get used to them. However, it is the responsibility of the online stores to keep training their visitors about chatbots through push notifications and pop-ups. Once people get accustomed to chatbots, they can now be absorbed into other processes.

Some obvious options would be as follows:

I. Payment systems

Chatbots can now be integrated into various payment platforms. This will simplify the buying process as people will get information about a vast array of products, and make their payment right on the message window. One platform that has adopted this solution is Facebook in their Messenger with the tokenized payment option. This platform is in beta mode, and it is only available to US individuals with business Facebook accounts.

II. Web-less shopping

Soon, the trend of web-less e-commerce shopping is also expected to continue soaring. For example, since the discovery of Alexa voice assistants, it is estimated that close to 20% of the users have utilized it for shopping. It is also projected that with the chatbots becoming popular every day, most shoppers will start using shopping assistant to look for products and make payments directly on the conversation window.

III. Other Universal Services

Chatbots will also take up various universal roles such as that of virtual assistants. Rather than employing real individuals to make calls, send emails or conduct virtual errands, companies can use chatbots. There are a few examples of online shops that are using chatbots, and they include Apple Siri, Google assistant, Samsung Bixby, and Amazon Alexa.

Our thoughts and professional opinion.

There has been alot of hype on chatbot capabilities and their impact with consumers and the results have proven that they do make a positive impact to the bottom line. Chatbots are the next big thing in e-commerce. Chatbots will not only help store owners market their products but also work to improve customers buying experience. For online stores that are preparing to make holiday sales, chatbots should be in your marketing strategy playbook. They are cost effective and have a solid line of case studies proving out that the customer is more honest and willing to communicate and buy from our robotic friends.

Need help? You have come to the right place. Contact us at 402.620.2633, see J5 in action on this page or check out our bot at https://m.me/92WEST for a quick, but informative introduction to our Facebook messager bot.

Omaha Web Design

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Building a Brand Strategy

Brand Strategy Roadmap

Contrary to popular belief that a brand is all about a logo,
color patterns, and other visual identities, it is actually that unique thing
that makes your company stand out among the competition. A superior brand helps an organization to
create meaningful relations with employees, customers, and investors, as well
as build trust. However, the most daunting task is to create a strong brand
that will dominate in the crowded marketplace?
This is where the Brand Roadmap Strategy comes in handy.

A Brand Strategy
Roadmap helps elevate the value of your enterprise in the eyes of employees,
investors, and customers. At 92 West, we build commerce through culture and business with brand! We deep dive into what makes your company tick and craft a comprehensive brand strategy roadmap. With a hands-on approach that is backed by in-depth research, we work with our clients to create premium brands that resonate with their clients.

This is done by conducting thorough market research, workshops, and
interviews and leveraging various techniques that help initiate meaningful
discussions; bringing all stakeholders to the same page.

Why Brand Strategy
Roadmap?

There are myriad of reasons why the Brand Strategy Roadmap is
crucial for your business’ brand development, but the greatest of all is the
fact that it provides insights and guidelines that aid you in controlling brand
consistency in various customer touch points. This, in turn, will help lower
the cost of your branding initiatives.

To deliver exceptional results, the Brand Strategy Roadmap
examines and assesses various aspects of your business including:

  • Vision -Where your
    brand is heading?
  • Values – The values
    you select should provide an answer to this question; “What do you stand for”?
  • Mission – A defined
    strategy that outlines what you will do to achieve your vision.
  • Customers –
    Understanding the unique needs, hopes and challenges of your customers.
  • Target Market –
    defining the niche your brand is targeting.
  • Authenticity – What
    differentiates your brand from the rest?
  • Benefits – How does
    your brand benefit the customers both functionally and emotionally?
  • Touch Points – Which
    are the various customers’ touch points in your business and how to market your
    brand at every position?
  • Proof Points – For
    what reasons should people trust your brand?

With proprietary metrics, advanced tools, and useful market
insights, we help design consistent and sustainable branding strategies that
aid in the creation of a strong brand that not only communicates your vision
but also offers excellent value to your customers.

Benefits of Having a
Superior Brand

Gives Your Enterprise a
Competitive Advantage

One way of gaining a competitive over the rest of the players
in your field is creating a strong brand. The Brand Strategy Roadmap boasts a
vast array of methodologies that can help to manage brand consistency at
minimal costs.

Inspires Confidence and
Trust from People

With a great brand, you will be able to attract the right
people to your enterprise. Having a reliable brand can help reduce employee
turnover rate by 28% and the cost of recruitment by half. With a mission to
enhance company alignments and employee engagement, the Brand Strategy Roadmap
instills a sense of purpose in the entire organization.

Attract Investors

A strong brand will also bring the best investors to you. It
is no secret that investors love companies that have brands that are dominant
in the market. The Brand Strategy Roadmap provides useful information and tools
that help investors understand the value of your strategies so that they can
support your company’s endeavors

Which Activities Are
Incorporated In The Brand Strategy Roadmap?

For the Brand Strategy Roadmap to be successful, we perform a
variety of tasks.

Activities That Involve
Collaborations

I. Business Reviews
II. Team Reviews
III. #1: Workshop to
know who you are.
IV. #2: Workshop to
know your customers are.
V. #3: Workshop to
understand your position in the market.
VI. #4: Workshop to
learn about the customers buying experience.
VII. Final Meeting
and Presentation

Activities from 92 West

1. Preliminary
Industry Research
2. Current
Collateral Review
3. Research and
Audience Definition
4. Competitive
Research
5. Brand Pyramid
Creation
6. Brand Development
and it involves Logo, Identity Guidelines, Brand Launch Plan and Brand Roadmap
Presentation.

How The Brand Strategy
Roadmap Works

While the process is complex and can take from one to two
months, we don’t use pre-designed content, but work with the information that
is provided by the company at that moment. 

The Brand Strategy Roadmap Involves:

Learning About Your
Company

We seek to get critical information about your business
through preliminary industry research, workshops, and interviews that are
centered on your brand’s vision, mission and core values. Audits of your
existing marketing collateral materials are also conducted.

Defining Your Customers

Four our agency to
develop the personas to whom the branding activities will be aimed at, we
conduct workshops and analyze the various market segments. This step involves
in-depth customer data analysis, research, and when needed, surveys can also be
done.

Understanding Your
Position in the Market

With rigorous competitive research that is followed by a
workshop, we try to find out the unique market position of your enterprise.
Additionally, we also audit the top competitors in your target market. From the
data collected, we obtain a brand pyramid that showcases the exact position
your company and identify the supporting proof points that help us to develop a
brand blueprint for your organization.

Customer Experience

By initiating guided discussions, we identify the customer’s
touch points and try to understand where the opportunities to strengthen your
brand exists. This helps to reinforce the
brand value, enhance the brand experience, and increase the money customers
spend.

Brand Development

After our thorough process of reviewing and analyzing your
company, we reconcile our work and ensuring that we did not omit anything.
Then, we transition the brand we have developed into an authentic logo and a
set of visual and messaging brand plans. Finally, we meet with you for the last
time to present our findings and make recommendations.

If you feel that your company’s brand needs an overhaul, make
an effort to inquire about our Brand Strategy Roadmap process, and we will be happy to
provide details and costs.

Call us at 402.620.2633 or by clicking to request a quote.

Omaha Web Design

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Small Business Search Engine Optimization 101

Operating a small business is one of the toughest experiences ever. Research indicates that many small enterprises don’t even pass the one year mark before they disintegrate, while many others fail before the elapse of five years. This doesn’t mean that prominent businesses don’t fail too, they also face the same predicament if they fail to recognize and adapt to the ever-changing environment.

Among the most daunting tasks in business is marketing, to a great extent digital marketing. More so, the new wave of SEO has proved to be a nightmare to many enterprises. Despite being a mystery to many, when expertly executed, it can provide any business with a competitive edge by helping to generate organic listings that will allow you to build trust with customers.

This piece seeks to expound on how SEO can be used in the marketing of small businesses. Using the in-depth knowledge and expertise we have gained in this field, we will provide essential skills and information you will require when deciding whether to integrate an SEO strategy into your business model.

Since there are vast resources on the internet with conflicting information on Search Engine Optimization (SEO), I know you have a myriad of questions running through your mind right now. Maybe you want to know if SEO is copywriting, keyword research, link building or SEO market research. Is it all about having an optimized website, creating a positive image, optimizing your website for mobile phones or the use of sophisticated analytics and marketing via search engines?

Pretty much, SEO is a more complicated and rounded field than you anticipate, and it involves all the above and more. Since there are many types of SEO and a broad range of factors that need to be put into consideration, it is imperative for a business owner to consult an SEO expert to understand which type will correctly align with their business. Among the things to be factored in include the industry, the niche, and the SEO SWOT analysis.

When a user writes something on the search engine, it directs them to the best answers on the internet. For your small business to have a competitive edge on this platform, you need to do whatever you can to ensure that it is highly ranked on the search engine, and then ascertain that it is not only visible to prospective customers but also offers useful information that will help them in decision making. If the resources you provide are exceptional, you will not only attract more prospects but also convert a great deal of them to long-term customers.

Here are some of the SEO aspects to consider for your small business:

  • Create a well laid out site that is easily navigable and mobile optimized.
  • Once you have a functional website, it should have expertly written content that sets you apart from the rest.
  • You should also market the content. Blogs are the best in content marketing since they offer detailed information and reach a broad spectrum.
  • On-page optimization is also essential. Use meta descriptions and title pages to make your site exceptional.
  • Integrate local SEO practices to build trust with local customers.
  • Add links to your site in a practice that is known as authority building.
  • Attach portfolios, referrals, case studies and testimonials to speak to your credibility

Considering the complexity of SEO, it is essential to understand the market situation before you make a decision. Unfortunately, the fact that you are operating a small business makes it difficult to shun complications. This leaves the most critical areas to consider as the website design and layout, links, and content.

When is the right time to use SEO in a small business?

In the modern age and era, most of the people are buying products and services online, and those that don’t conduct thorough research on the internet before they buy something from a physical location. Since SEO is what elevates your visibility on the web, it is a perfect means of marketing your business at any stage.

However, there are various items you should put into consideration.

  • Budget – SEO can range from simple affordable practices to complex elements that can cost a fortune, so make sure you operate within your means. 
  • Time – Sometimes SEO strategies may require a more extended period to yield noticeable results. 
  • Disruptive ads – Some ads are a nuisance, and they may take much of the screen space or keep popping up on top of your content. 
  • Competition – Since you are operating in a free market, you will come across stiff competition from prominent businesses that have extended financial muscles that can send you to oblivion.

We all agree that SEO is an integral part of your online marketing strategy. However, it should not be the only tactic used primarily for a business that needs immediate results. Take time and evaluate whether you have the capital to delve into it right now, or maybe you need to use other techniques that deliver fast results such as PPC advertising, and then come back to SEO later.

What to consider when selecting an SEO provider

With thousands of companies and agencies on the internet claiming to be the best in this field, finding the right SEO provider requires some due diligence on your part. You can start by checking out satisfied customer reviews, and then dig deep into knowing the owner of the agency, its consultants, and their reputation in the industry.

Here are tips that will help you get the best SEO provider

  • Find out the type of strategy the SEO Company at hand utilizes. Among the things that should be in their basket include on-page optimization, technical audits and corrections, mobile optimization, authority and link building, and content optimization among others. If they fail to mention any of this, please move on to the next one.
  • Seek to know their area of specialty when it comes to SEO. The black-box nature of SEO makes it have several categories that include Content, Local, Technical, National, and Links and Authority. The agency you select should deal with a plethora of SEO elements, not just one area.
  • What specific tasks will be given undivided attention and for how long? Will the SEO Company take one month or a year in content creation, link building, and technical audit and fixes or spend five years performing all aspects of enhancing your business’ online visibility.
  • How will they build links and authority for your site? Do some digging to determine if the company at hand uses links that are considered standard and acceptable by Google and not some exaggerated schemes that may cost your business. Usually, natural links and created content, as well as guest posts and digital PR are pointers of a competent firm.
  • Find out if their strategies and techniques adhere and meet the Google’s Webmaster Guidelines. This is one of the things that help business owners separate the chaff from the grains. Reputable agencies will be glad to show you how their processes align with the Webmaster guidelines but unqualified schemers will try to escape this part.
  • Look for supporting reviews and ask for testimonials of the businesses they have worked with before. If they have worked with other companies from your industry, you can trust that they will help you achieve your SEO marketing goals
  • Establish the measures they use to gauge their success. The company needs to explain to you how they will determine if their strategy is working. While a small business may not have much to show, things like keyword ranking and the total organic search traffic are paramount in evaluating the progress of the SEO marketing strategy.
  • Seek to know how they charge their services. Is it through contracts or monthly plans? Make sure you take the minimum term so that you can opt out if the results are not favorable or when you realize that you are dealing with a low-quality provider.
  • Companies and agencies that provide progress reports are the best. While it might cost you an extra buck, having monthly reports will help you see the gradual change and understand how each task affects your business.
  • When you will be able to see substantial results. Is it three months or six months or longer?

Can SEO be a DIY marketing strategy?

Yes! Much of SEO can be done by any dedicated person. If you are operating a professional website, you must have touched a part SEO, even if it was unknowingly. Small business owners who wish to do SEO by themselves can access the myriad of resources on the internet.

Need Help with Your Small Business Search Engine Optimization?  92 West can Help!  Call us at 402.620.2633 or by clicking to request a quote.  We’ll be happy to assist and most of our programs run from $375 – $750 a month for local campaigns.

Omaha Web Design

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Red One Insurance Responsive Website Redesign Launched!

A long time client, Red One Insurance, needed a website update to incorporate modernize their online brand and bring in a responsive site to comply with the needs of Google’s mobile first approach to search. 92 West was happy to assist with an updated interface and simplified approach to the layout; making the user first.  

Our goal with all sites is to make it easy to contact and purchase services which is why we take great efforts to get the various points of contact front and center (while not sacrificing design).  Our process is proven and the results from the launch truly verify our thought processes in lead generation.

Please visit https://www.redoneinsurance.com for your insurance needs.

Omaha Web Design

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Modern Website Design Elements and Trends

Modern trends for Website Design

This year we’ve seen a number of trends come into play and we’ve taken a moment to look at some of the more impactful elements that can assist you and your team with your web design / development projects.

Semi-Flat Design

3D is still one of the common trends when it comes to modern web design. It creates shadows that are supposed to be more attractive. However, the latest trends show that people are switching back to a semi-flat design and a good example is Apple in 2013.

Why is it beneficial?

Flat and semi-flat designs assist a visitor to understand your goal or message much faster. This is because there are minimal distractions from the design itself and other things such as shadows. It also requires lesser space and loads much faster. This is critical to the modern consumer who seems to have less time to deeply peruse a website and its contents.

Large and Receptive Hero Images

Generally, websites focused on social buttons and CTA. The key here is that we want to focus on the 3 – 5 items that make the site useful / profitable.  Eliminating the slider and giving the user 1 key visual with “Easy Buttons” to get them were they need to go is the best for lead generation.

Why is it beneficial?

Gone is the time when the customer accessed the website via the desktop PC. Nowadays, the will visit it via tablets, smartphones, laptops, netbook and much more. And since images play a critical role, it is becoming more effective to use an image as the main medium for its visual effects.

You should also make certain the images are receptive for the best user experience. Users should still get the same message whether looking at product or background images.

Large and Exclusive Typography

More and more companies are realizing that moving away from the fonts they normally use and embracing larger ones is having a positive impact. It is also becoming common for the websites to feature a unique font, which makes it more noticeable and stand out from the crowd. A good example is The New Yorker, which switched to Adobe Caslon Pro. Be Bold. Say what you need in 5 – 7 words for any headline and you’ll be in good shape.

Why is it beneficial?

Typography is what guides a user across the website, on the different pages. It normally has the same design and visitors and users will definitely notice it. 

The kind of typography you use tells the user who you are and what you aim to offer. Is it information, entertainment, or functionality? Are you laidback or serious? Is the site formal or informal? Answers to such questions will be found in the typography.

It is essential to pick fonts that are compatible with common computers and browsers to avoid awkwardness.

Background Videos

Incorporating videos in the background adds a lot of value and page on the page without taking too much space. By automatically playing in the background, it will be able to tell a story or explain why your business is all about.

Why is it beneficial?

Background videos aim to attract customers in the shortest time possible. Unlike texts, which require a customer to read the contents before actually understanding what you are up to, and background videos will catch their attention from the word go. 

Studies show that our brains process videos up to 60,000 times faster than text. This means that a good one can be equated to a single line of text. It is also known that people do not like long or blocks of texts and many will move to the next page before finishing reading.

Giant Product Images

If you gave closely looked at B2B websites, you have probably noticed that they are displaying giant product images instead of the smaller ones. In so doing, they are able to highlight the most important features of the product. You can easily zoom in on a specific point without leaving the page.

Why is it beneficial?

A large product image assists a designer to focus on the main areas of concern. This means that fewer pages or space will be needs to further explain a product. Also, a consumer doesn’t need to leave the page for better understanding.

Another advantage is that it minimizes the text on the page and thus reducing the clutter. A prospective consumer simply needs to scroll the mouse or touchpad at different points to fully understand the product. And since it’s bigger, then he/she can get the fine details.

Hamburger/Hidden Menus

One of the trends in many website designs is to feature a long menu on its page. This allows you to easily and quickly find what you need. However, this design takes up quite a substantial amount of screen space that would have otherwise been used for something more valuable.

A better alternative is using the hamburger, also known as a hidden menu. It is referred to as “hamburger” because of the 3-line stacking that resembles a hamburger. This can be seen in Google Chrome, where it lists the contents on the right side of the page

Why is it beneficial?

It creates a clear and direct path to the contents and thus saving the visitor valuable time. It also requires little screen pace which allows you to place more valuable space. By getting rid of the busy navigation, the user experience becomes better.

Card Design

The popularity of cards in B2B and B2C websites has risen thanks to the growth of Pinterest. The fascination surrounding cards is forcing marketing and designers to incorporate them into a website as part of reaching the masses. The individual cards not only make the website more appealing but also help to disseminate the information faster. This is because they offer bite-sized information, which is easier to consume.

By splitting the contents into small bits and laying it individually, a consumer is able to identify what suits him/her best and focus on a particular section. This strategy also helps to make the website less cluttered and saving space.

Why is it beneficial?

Cards deliver information in a clearer and better manner in comparison to other formats. This is due to the limited information and the appealing nature. Designing individual cards is also easier and this helps to focus on a specific goal. Nevertheless, you should make certain the cards are responsive and they accordingly adapt to the website or design.

Short Feature/Product Videos

Truth is that many people prefer watching videos to reading texts. Data from the Inc. magazine indicates that 92% of customers in B2B and 43% of the B2C customers prefer watching online videos to other methods. They do so to research a particular product or service. With such information, it makes senses to include more videos on the website to take advantage of the growing market.

The companies use features videos, product videos as well as background videos in the modern web design. And since they are very short, a consumer will more than likely watch all of it.

Why is it beneficial?

Human beings love visual contents and will prefer videos to blocks of text. The short videos are a few minutes long and the likelihood of a consumer not watching the entire video because of its length is unlikely. Although brief, the videos do a great job of summarizing the contents.

Need Help with Your WordPress or ExpressionEngine Site?  

92 West can assist in a custom or theme based approach for any WordPress / ExpressionEngine development project. Please call us at 402.620.CODE or click to request a quote today!

At 92 West we help business with brand and create commerce with culture!

Omaha Web Design

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Branding is the Convergence of Language and Intent

At 92 West one of our core focuses is on the
convergence of language and brand. If you are looking for a proven partner to help guide you through the waters of branding your firm then we would be happy to talk on your goals and what problems you are facing with your existing identity.

Need more information on what branding is? Great!

With brand development we key on multiple angles of approach, but really it boils down to six key aspects.

  1. Naming
  2. Strategy & Story
  3. Copywriting
  4. Brand Messaging
  5. Brand Voice
  6. Taglines

Naming. It’s a must to get it right the first time.

Why does a name matter?

Your brand name lies at the center of everything your business entails which is why it’s important that you get it right from the onset. This is how others identify with your firm or perhaps you personally. Frankly, you don’t want to get into a situation where you’re forced to change it later as this can pose quite a significant challenge to your business and how customers perceive you.

At
92 West, we help you in all types of brand name development including naming companies, events, services, campaigns and more. This has seen us get involved in naming numerous brands for nearly all sectors in different parts of the nation.

Below are the seven key steps we follow in our naming – although we are often flexible and can thus alter the process depending on particular client’s needs.

Branding Brief

This involves getting some basic info and materials needed from the client as regards to what we’re naming.

Discovery

We conduct competition analysis, craft a naming strategy before getting down to brainstorming.

Discuss and Verify

Here, we get back to the client and share with them our findings and the strategy we aim to adopt going forward. This helps to ensure that we’re on the same page.

Brand Development

At this stage, we unleash our creative magic. With this, we’re able to generate lots of names to choose from.

Screening

Once we’ve compiled a list of possible names, we screen them for linguistic viability, URL availability, as well as trademarks.

Present

We formally present all the viable names while also explaining how each can be used optimally.

Finalize

Finally, we let you make the final decision. Still, we’re available anytime you need our counsel.

Keeping your Options Open

We’ve always aimed to remain as flexible as possible which is why we are able to fit most budgets, projects, and timing. With that in mind we offer a variety of services including linguistic disaster checks, culture acceptability evaluations among others and can connect you with the appropriate parties to do global trademark screening . This way, we’re able to help you step into the market with the strongest brand possible.

Strategies and Stories

At
92 West, we’re of the opinion that your brand’s essence entails your worldview, personality, promise, and values.

Crafting Your Story

Having challenges relaying your message to the world? You’re not alone. Luckily, we’re here to help you.

Our objective is to uncover your core strengths and use your vision for your business to help you create a robust strategy that caters for all key aspects of your brand.

We’ll assist you tell it like it is…

Let’s face it. We all love engaging stories. Indeed, most of today’s cultures have been shaped by stories told thousands of years ago and passed down through generations. In the business environment, it is the unique stories brands give that help to differentiate them from their competitors.

Ours, therefore, is to guide you in strategically developing interactive stories that engage your audience, capture their hearts and communicate who you really are; thus why your brand matters.

Brand Copywriting

Let us guide you in crafting the right message, in the tone / voice, to the right target audience and at the right time.

Our Approach to Copywriting — The Road to Home

We intend to tell stories that easily engage your target audience while also defining your brand. Engaging your audience. Telling them why they should believe in you and how you differentiate yourself from the competition.

Our love for copy is why we’ve brought together a formattable team of talented writers to help you dig deep; getting to the bottom of what your communications need to be successful. Our intent is to craft words that work; polished content, story driven… content that works for your business, your website and beyond.

Helping you Achieve your Communications Objectives: How do we get there?

First, we help you formulate guiding principles to follow when building your brand and connecting with your audience. This way, you’re able to learn what really makes you tick and also understand how to make your audience choose you over the competition.

Together, we’ll unearth all your communication needs and ultimately assist you create a clear message that your audience loves.

Brand Messaging

What matters is whether your brand is able to send a message that your unique audience can relate to.

Your brand communicates to different stakeholders each day including the media, employees, and most importantly the consumers. However, you’ll hardly find a one-suit-all message for all these entities. Indeed, messaging is about finding a suitable language that engages a specific audience and ultimately remaining relevant to their unique needs.

At
92 West, we believe in helping you develop a compelling messaging strategy that aligns perfectly with your core brand values while also resonating seamlessly with your target audiences. We achieve this through organizing workshops and discussions with you as well as providing you with the right tools that enable your company communicate meaningfully across all of the key channels.

Brand Voice

How effective is your brand’s tone in capturing its unique essence and your audience attention?

Want to attract customers to your brand? Mind the voice of your brand. As such, set strategic brand voice guidelines which help you communicate in an easily recognizable tone across various channels of communication that you use.

Think of it like this… if messaging is what you say, your voice is HOW YOU SAY IT (all caps means something… it might not be right… but it’s a clear example). Is your brand warm? Clever? Cutting Edge? Calm? The way we speak often determines perception. This is true with brand communication as well; consistent tone across all points of contact.

At
92 West, we help you define how your brand speaks to your audience by creating a distinctive brand voice while that leverages a sound strategy with proven tactics; bringing your voice to life. Our ultimate goal is to enable both your internal teams and the external partners speak in one recognizable tone across all brand channels.

Taglines

How about we capture your brand’s entire story in less than four words that wow?

Looking for a tagline or slogan that consumers can easily memorize and relate to your business any time they hear it? We can assist you craft this incredibly powerful tool. With it, you’ll be able to express your vision, position your brand, or even describe what your audience can expect from your business in the fewest possible words.

Delivering Above the Obvious

Considering that each tagline project is unique in its own way, we’ve learned to always start with an open mind. In fact, for tagline development, we follow a 7-step development approach (another article for another day) that mirrors our naming process as described earlier. However, we can still tailor this process so that it fits your unique needs.

I hope this was informative and helped give shape to the overarching process that is brand development.

Now my pitch (you knew it was coming right smile)

Looking for a reputable branding partner? Check out how we can help you meet your goals by developing an approach that works with your brand and speaks the language that drives home the message that you are great and are worth action.

Give us a shout at 402.620.2633 or fill out a quick form to
request pricing and set-up a meeting. Truly to hone your message we need to understand your branding problems which will drive questions and deliver the solution.

Omaha Web Design

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Web Design: How to Craft a Compelling Call to Action for Your Website

Web Design: How to Craft a Compelling Call to Action for Your Website

One of the key components of designing an effective website is identifying (early on) the true nature of the site and how we can convert visitors into subscribers, customers or clients; the call to action. Whether your aim is to prompt users to make a purchase, sign up for a newsletter or to make certain contributions, leading the user to a conversion should be a conversation that is had early in the design phase. Truly, with an effective CTA, you’ll be able to easily offer direction to your visitors, help them focus on your offerings, and ultimately measure your website’s success.

So, how do you create a call to action that yields great results? Below we outline the 10 key techniques to help you achieve just that!

1. Ensure your call to action provides user value

Do you ever wonder why most infomercials do really well in getting people purchase goods or services? Well, the reason behind them is that they work with the buyer psychology in mind. First, they identify the problem or challenge being faced by the user before presenting them with a product/service that seeks to solve that particular issue.

In the same vein, you need to also explain the benefits your visitors get once they complete the call to action you’re presenting to them.

2. Address common concerns your user may have regarding your call to action

Let’s face it. No one wants to fill out personal or card details to an unknown website without getting concerned about the possibility of having this information misused. This is why you need to come out clear (as if reading your user’s’ mind) to clarify any form of concerns they may have. As such, always reassure them that their emails will be safe with you as well as how often they can expect to hear from you. You can also let them know that they can unsubscribe any time they deem appropriate.

3. Limit your number of call to actions per page

Like anything else, providing too many calls to action on a single page will leave your users feeling overwhelmed and possibly take no action in the end. This follows the same concept whereby studies show that the more a supermarket offers too many options, the more likely shoppers fail to buy.

As such, you need to limit your CTAs as this is proven to significantly lower your users’ mental effort.

Most importantly, try to offer a variety of calls to action depending on the goal at hand. Also, avoid using repeated or sort of “canned” phrasings that end up denting your site’s user experience.

4. The position of your CTAs matters

One of the key determinants of whether your call to actions will yield results is the position in which you place them. As such, consider having them at the top part of your website as well as on the central column. However, you’ll also need to be extra careful on the number of images of faces you use on your pages. This is because humans are generally attracted to images of faces and this can significantly lower the attention given to your call to actions on pages with such images.

In addition, try to anticipate the right time to ask your users to respond to your call to action. 

5. Leave some space around your CTA

In addition to positioning your call to action correctly, you’ll also need to leave sufficient white space around it to make it more conspicuous. Indeed, the more space you leave around it, the more attention it will get from your audience. On the other hand, clutter your CTA with lots of content and risk seeing it lose its appeal.

6. Try to use a different color for your call to action

One of the most effective ways of drawing more attention to your call to action is by playing with colors on your page. As such, consider altering its color and especially if the rest of your site has a uniform color.

7. Size really matters in CTAs

Simply put, the bigger your call to action, the higher its chances of attracting user attention. In addition, having a sizable call to action will also prompt you to create an even more compelling website copy.

8. Consider applying the concept of scarcity in your call to actions

How well you’re versed in the art of buyer psychology will determine the success of your calls to action. For example, you can consider creating a sense of urgency through limiting your supply, a strategy that has been proven to be very effective as it encourages users to act fast. No one wants to miss out for sure.

You may also consider using any of the approaches below:

  • Giving limited-time discounts
  • Explaining how quickly your products are selling out.
  • Limiting supply.

9. Make a follow-up of what users do after clicking your call to actions

So a user has responded positively to your CTA. What’s next? Well, it’s your responsibility to ensure they go on to complete the entire process e.g. fill out a contact form, make a purchase, etc. You don’t want them to abandon the process midway as this will mean your mission is yet to get completed.

Be on the lookout for any causes of abandonments including distractions which might be on your page. You can then streamline the process to ensure higher rates of conversion.

10. Include call to actions on every one of your website’s page

One of the mistakes that most webmasters commit is to have their calls to action concentrated only on their website’s homepage. CTAs need to be added to all pages, otherwise, you could be losing out on numerous leads.

As mentioned earlier, you’ll need to have different variations of calls to action on different pages to avoid boring your audience with repeated phrases. 

Wrapping Up Our CTA Tips

Having an effective call to action can make such a huge impact on your website’s overall conversion. However, in the same measure, misleading call to actions can significantly dent your brand, especially if whatever you promise doesn’t tally with the actual offerings. In most cases, this will prompt users to leave negative reviews which of course is something you want to avoid in this very competitive online space.

In addition, avoid trying to shove your CTAs down your users’ throat through the use of annoying popups and overlays. Overall, do everything in moderation while focusing more on creating positive user experience and perception. This way, you’ll be able to create a lasting brand that pays.

Want to learn more about how to increase conversions and earn more with your website? Talk to 92 West today and let us guide you on how to create calls to action that convert among many other services.

Omaha Web Design

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The Secret to Unlocking a Brand’s Personality

Brand Personality: Identify Your Brand & Create a Strategy to Empower Your Brand

One of the most effective ways to create a strong identity, whether as a personal brand, a start-up, or a well-established business, is through having a distinctive personality. Indeed, it is this personality that helps to convince users to buy from you or simply keep away from you.

So, what is brand personality?

As is the case with human personality, brand personality entails a set of unique traits that users can easily relate to on an emotional level. This is why brand personality forms such a strong ground for people to like or dislike your brand.

Having a likable personality as a brand is crucial for several reasons. First, you’re able to differentiate yourself from tens or even hundreds others offering similar services/products as you. Besides, it helps to enhance brand engagement while also pulling people to your business.

Different aspects of brand personality

1) Brand Voice and Tone

Simply put, brand voice entails the distinctive type of language you use to express your identity as a brand. This can best be seen in the way you communicate to your audience through various platforms such as email, blog, video, and even on social media. If done correctly and authentically, you’ll surely stand out from the often mediocre masses.

2) Visual Style

As studies show, more and more humans continue to record extremely short attention spans today. As such, if you want users to easily memorize your company and your brand by extension, then you need to start incorporating unforgettable visual brand and style elements in your communications. This includes various aspects of your business such as your logo designs, typography, and theme among others.

3) Brand Essence

Brand essence stands for everything your brand believes in and what it means. In a nutshell, this is its emotional heartbeat. This often ranges from how your audience feel when using your products/services to the value with which they associate your brand.

Unfortunately, it is becoming increasingly difficult by the day to manage how people perceive brands these days due to an influx in the number of opportunities granted to the modern consumers to interact with businesses of choice. Luckily for you, with a close dedication to your ideas, values, and brand soul, you can easily forge a unique brand essence that users can associate with your brand.

4) Brand Culture Statement

One of the key roles of having a brand culture statement is that it helps to inform your employees about their daily responsibilities while also inspiring them to put more effort towards your cause. This can help explain why a majority of brands today have adopted the culture of publicizing how they go about their internal activities; helps to make them appear more transparent and thus trustworthy.

5) Consistency

At this point, I bet that you already understand the importance of being consistent in everything you do in your quest to enhance brand awareness. With this in mind, try to uphold a consistent brand personality to encourage your customers to trust the brand more; trust is earned over time.


About 92 West’s Branding Philosophy

Stand Out from Your Competition. Get Results.

At 92 West we’ll help you craft a more enticing brand story, clarify your message to the world, and build a more appealing website that relays your brand just as it should be.

The Approach:

Ours is a holistic approach that seeks to empower your organization and give it a new lease of life. We have a brilliant team of master strategists, experienced web developers and visionary designers whose sole goal is to turn your ideas into thriving businesses. Truly, we aim to help you create a comprehensive brand that lasts.

Every Brand has a Story:

We believe every worthy brand needs to have a deeper meaning that surpasses the product/service they offer. We’re incredibly experienced in what we do and so you can rest assured that we’ll assist you in transforming your business into a world-beater.

Brand Refresh: We’re ready to bring your brand back to life!

In the end, we aim to re-calibrate your brand’s total experience to ensure it aligns itself accordingly based on various aspects such as brand identity, culture, and positioning among others.

Want to know more? Let’s talk!

About 92 West

92 West is strategically creative branding and design agency that seeks to help companies and personalities create inspiring brands. Whether you’re just starting out or are already a an established firm, we’re here to enable you!

92 West
2626 Harney Street
Suite D
Omaha, Nebraska 68131
t. 402.620.2633
http://www.92west.com

Strategically Creative
branding + design + web + apps + seo

Demo Reel:
https://youtu.be/eJbxtX6jxJY

Omaha Web Design

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How To Build an Objective-Driven SEO Strategy

You or your web guy might ask themselves “How can a I create an effective SEO strategy that has a lasting impact?”; knowing that there are at least 500 Google algorithm updates being made annually? Great question!

Well, it would only safe to say that there’s no one-fit-all answer for this question. We all know that a profitable SEO strategy is one that’s able to bring in conversions and other tangible results to your business. And to achieve this, the first (and possibly most important thing) you need to do is to define the purpose of your business and spell out the objectives you’re hoping to accomplish. This way, you will be able to measure your success more objectively since there’s more to SEO than just keyword ranking.

According to the Google Search Quality Guidelines issued in November 2015, the main role of task search quality evaluators is to determine the purpose of a site and figure out whether it meets its intended purpose. This document gives us an insight on just how much Google is keen on understanding websites and their impact on intended users. As Matt Cutts (Google’s former head of web spam) stated in 2014, Google’s main purpose is to yield great search results for its users. 

Building a Successful SEO Strategy

As explained, the first step in building a successful SEO strategy is to identify and define the purpose of your site. Everything else is dependent on this.

Different webmasters create their sites for various reasons. Let’s outline some of them below:

  • To contribute information about various topics.
  • To express viewpoints and opinions.
  • To market products or services.
  • For entertainment.
  • For sharing files and software.
  • For inquiries and feedback on various things.

This list goes to prove that the purpose of a site is what helps to determine its SEO strategy. For this reason, if your website seeks to serve multiple purposes such as marketing products, or services and sharing files, then defining the objective of each section of the site will help steer your business in the right direction.

But, what’s next after defining the purpose? There are plenty of things to consider especially when searching for keyword ranking that generate the right traffic on your site.

Back in March, Andrey Lipattsev who works for Google said that the search engine’s algorithm utilizes RankBrain, content, and links as the primary ranking signals.

However, considering that a lot still remains unknown as regards RankBrain, we’ll just focus more on what we’re sure about- links and content.

Good, Relevant Content

Content is the fundamental reason people visit any website. Indeed, this is the reason it remains king when it comes to SEO. Your site’s objective will determine the nature of your content. It is, therefore, very important for your intended audience to connect with it since it is one of the central factors of ranking.

Most people who perform searches online are making inquiries. They are trying to find solutions for their problems, keeping up with the latest trends across the world, seeking entertainment, and the list continues.

When creating SEO content, therefore, you need to factor in the inquiries that your target audience is making and provide valuable and comprehensive answers to them. A good understanding of this will give you a clue of your intended users and the keywords they use to search for answers. In my opinion, a good keyword should focus on the user and not on traffic. Heavy traffic does not necessarily mean relevance.

The keywords should reflect the general purpose and objective of the site. This will put your SEO strategy in context and guarantee that the traffic you receive on your site is from people that are interested in being on your site and interacting with you.

Below are some best practices to use when researching a keyword.

Selecting the Right Keywords

Your brand should form the basis of your keyword strategy. The keywords should be focused on your brand, product or service generates traffic from those who may have a remote know-how of what you do. 

After compiling a list of keywords based on your brand, you can find relevant terms by combing through your competitors’ content as well as your own site. Tools like Google Trends and sites such as Quora will help you understand the kind of content that people are searching for. You can also find prospective customers on the vibrant social sites.

You can then use a research tool to verify traffic and competition for your list of keywords. In summary:

  • Identify keywords related to your brand.
  • Search through your content as well as that of your competitors for additional keywords.
  • Compile a list and check it against a research tool.

Effective Link Building Strategy

Backlinks play an important role in any SEO strategy. Due to their effectiveness, most people have been using them to cheat the system which ends up giving them a bad reputation.

Thankfully, Google is pretty effective at identifying and penalizing anyone trying to use link building spams to get rankings. However, link building should not be ignored as it is an effective way of directing relevant traffic to your site. An effective strategy for building links makes good use of context, not just content. Any link needs to make sense and so you must consider both the content and context for an effective link-building strategy.

For you to achieve significant success with links, the first thing you need to focus on is to offer valuable and useful content on your site. Reach out to relevant sites in your area of specialization and build relevant links. If your site has great content, trust me you will receive links to it. As such, after coming up with useful content, promote it to relevant sites and industries and be consistent while at it. Building effective links takes time. Please note that you should not focus on only the number of backlinks that can earn you more money. Rather, your main focus should be on the quality of the backlinks.

Identify Your Objective and Work to Achieve It

In an increasingly cutthroat online world, sites that focus on building a strong base and creating value for their intended users are the ones that will achieve durable success.

Defining the objective of your site and using that as a basis for creating your search strategy will enable you to not only achieve your goals but also impress your audience and make your backlinks more valuable.

Are you struggling to create a rewarding SEO strategy for your business? Please don’t hesitate to reach us here at 92 West to find out how we can assist you get your business out there and your goals achieved!

Omaha Web Design

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Tips on Developing a Digital Marketing / Media Strategy for 2017

Digital Marketing Essentials for Developing an Effective Media Strategy

Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully, technology is making this even easier to implement through the use of standard professional software, but also through basic applications you can leverage on your smartphone or tablet. For this post, I’ve listed several effective ways in which you can utilize these opportunities and promote visibility for your brand or clients; which will promote growth!

Focus on Mobile

Despite featuring small screens, mobile gadgets can help to create deep and personal connections between brands and their intended audience. Frankly, research has shown that ads running on a smartphone / tablet can play quite a significant role in growing audience reach. In one of resent client campaigns, we found out that over 40 percent of its campaign’s reach came from audiences using mobile; and with specifying the audience’s prior purchase history we were able to maximize sales.

So, mobile ads can provide overwhelming results and should prominently feature in your media plan. 

Geofencing. Demographics. Online Purchasing Habits… it’s all there for you to take advantage of while you are planning your next campaign.

Please note that if your campaign doesn’t have a sound strategy for acquiring the lead / sale once they’ve been lead to the final landing page, your results (and sales) will reflect this failure… which brings us to optimizing your content.

Optimize Your Content for Your Audience’s Needs

One of the main strengths of 92 West lies in our ability to assist you pinpoint the audience that has shown the most interest in your brand.

For example, we found out that viewers are twenty-three times more likely to visit a brand channel, watch more of the brand, share videos of the brand, or subscribe to its channel if they completed a minimum of two ads; maximizing exposure and allowing for us to develop a control peice.

Popularity of content and engagement levels should, however, be considered by advertisers seeking to reach audiences interested in specific genres of content. Studies show that there’s a higher possibility for brand lift for adverts running more engaging content.

Brands can easily access YouTube’s most popular channels and their ardent fans since the channels are aggregated into lineups by Google Preferred, which also provides your digital marketing campaigns with additional reach. To optimize results on YouTube, Google Preferred, Facebook and Instagram should be used along each other.

Incorporate Affinity Targeting in Demographic Targeting 

An effective media plan should be able to help you connect with the right audience. And while targeting a specific demography is very important, factoring in affinity segments enables you to target people who are even more engaging and qualified, based on their interests, needs, and habits.

Affinity audiences can grant you a massive reach and increase your brand awareness on mobile. When used together, the combination of both affinity targeting and demographic targeting has been proven to have profound reach as shown in the findings below: 

– Higher levels of brand awareness

Adverts that utilized both demographic and affinity targeting better reached audiences that had prior awareness of the brand.

– More view-through rates

This is the number of clicks advertisers receive on their ads, divided by the number of impressions. The audience reached was more inclined to watch the ad rather than skip it.

– A 5% growth in relative lift in Ad recall

This was when it was compared to when the ads incorporated only demographic targeting alone.

With a least 80 unique affinity audiences on YouTube, consider combining affinity targeting with your demographic specifications to maximize the impact of your campaigns. 

Combine YouTube and TV

Powerful video ads are only as effective as the strategy used for their distribution. As such, it’s important to spread out your video ads across the platforms to reach as many people as possible and optimize the impact of your campaigns.

Research has revealed that video campaigns that incorporate YouTube and TV ads achieve much higher results. For example, it was found that that skippable ad formats were more effective in promoting brand awareness and ad recall from one paid view on YouTube and a single appearance on TV than when featured twice on TV.

The same research found out that advertising on both YouTube and TV can help increase your brand reach to people aged between 18 and 49 by at least 56%. This, therefore, explains why YouTube and TV are such a powerful combination that be incorporated in any marketing campaigns for maximum results.

It is our hope that the above pointers will help make it easy for you to devise an effective media strategy for 2017. As usual, if you need any assistance on digital marketing for your business, be sure to check with us here at 92 West and we’ll be quick to guide you. Contact us today at 402.620.2633!

Some Video Editing / Creation Tools!

There are litterally hundreds / thousands of apps that can do video editing…. so I’ve only listed a few that we’ve leveraged on the fly here.  They are quick, easy and cost under $10.00 each.

VidLab: Cool app that allows you to generate a slideshow or a video and has some nice in-app purchases available.
Adobe Spark Post: Easy to make animated gifs and marketing materials for any platform.
Abobe Spark Video: A great story telling app with a built in recorder to assist you promote any product / service.

Omaha Web Design