New Iconography for 92 West
The Power of Concept
Symbols have been around for ages and (like it or not) we are surrounded by them. 92 West, in tandem with the launch of our new site, is developing iconography that represents each service and (our hope) is that these symbols will serve as a fast, visual method for expressing ideas and communicating information. As designers, we create brands for many companies… but as artists, it’s hard to depict who we are and what we want to be.
The process, as with any client, was to analyze our companies core beliefs, our business strategies and services and them apply them to a distinct icon that would be not only fun, but a direct link to our brand. In the end we developed the above graphics which not only represent who we are, but also provide us focus on where we want to go. Theses symbols, are a daily reminder of what we need to focus on to achieve our personal and business goals.
I hope you enjoy them as much as we loved creating them.