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Automated Chatbot Solutions For Holidays and Beyond

Unlike in the past when holiday shopping meant making rounds in physical stores looking for season’s must-have accessories for your
children, e-commerce is here and forever changed the game entirely.

Right now, all you need is a device with internet connectivity to shop online and get items delivered right to your doorstep. While online shopping boasts a myriad of benefits for e-commerce owners and customers alike, it also demands that you provide a seamless, integrated, and personalized shopping experience.

During the festive season, e-commerce staff are fully occupied with various responsibilities and sometimes the shops are forced to hire temporary employees to meet the increased demand. However, most of them still fall short in delivering the experience that consumers need to produce answers timely; leading to bad ratings or poor reviews. This is where chatbots have excelled and have become a vital resource for online stores. Initially designed to supplement customer support, today, chatbots have become an intuitive solution that can be used in promotion.

With the holidays around the corner, online stores and Facebook pages can leverage chatbots to engage customers, enhance the flow of information and elevate their sales.

Our Top 5 Practices That Will Helps You Get More from Chatbots This Holiday Season

1. Chatbots Are The First Points Of Engagement Between The Visitors And The E-Commerce Owners.

No matter the type of questions the customers are asking, Chatbots are programmed to provide them with answers. For example, when you want to know what to buy for your dad on father’s day, the bots will display some options for you. With the information provided, customers can confidently decide to buy the product, and if they don’t, there is a high probability that they will come back because of the informative experience they had.

For swift and first interaction, online stores need to train chatbots to answer questions that are related to products and prices. Additionally, they can use artificial intelligence to foster in-depth conversations.

2. They Help In Conversions

One of the most daunting tasks is finding a product in a new store where you have for the first time. Visitors need to be sure how the store operates and understand if they can rely on the store for top-notch services before they make any purchases.

Chatbots helps to reduce the time taken by customers when making a buying decision. They provide new visitors with information that would be previously acquired by reading online reviews, getting referrals from friends or even contacting customer support.

3. Saves Retailers Some Bucks

With most of the conversations and engagements in online stores following the 80/20 rule, chatbots can be designed to provide answers to close-ended questions (which are about 80 percent) and leave those that need detailed answering (nearly 20percent) to the support staff. This Integration allows customer support to focus their attention on questions that need in-depth answers and leave those that require a standard or stepped response to the chatbots. This helps to enhance the efficiency and effectiveness of customer support, and also helps to save money and time.

4. Help To Track And Locate Packages

Since it takes time for a company to deliver products ordered online, customers get worried during the delivery process and sometimes they need someone to confirm the status of their package. While contacting customer support is an option, it takes a lot of time. However, chatbots can be swift and reliable if they are assigned this task. The bots can gather the information about any package by running queries or from the database, and then pass it to customers in the conversation box.

This can come in handy in this festive season. Support staff can focus on other valuable tasks and leave the responsibilities of tracking packages to chatbots.

5. They Can Also Help In Upselling And Cross-Selling.

Besides being support assistants, chatbots can also cross-sell and upsell. For example, when a client orders a particular product, the chatbots can prescribe another one that is similar. This can lead to increased sales if customers agree to purchase the second product.

What the Future Holds

Chatbots arrival evoked mixed responses from various individuals; praised them for their efficiency and criticized for poorly constructed use of conversational intelligence.

Currently, not many visitors are aware that chatbots can help them expedite and simplify the buying process. It will take a few years for people to get used to them. However, it is the responsibility of the online stores to keep training their visitors about chatbots through push notifications and pop-ups. Once people get accustomed to chatbots, they can now be absorbed into other processes.

Some obvious options would be as follows:

I. Payment systems

Chatbots can now be integrated into various payment platforms. This will simplify the buying process as people will get information about a vast array of products, and make their payment right on the message window. One platform that has adopted this solution is Facebook in their Messenger with the tokenized payment option. This platform is in beta mode, and it is only available to US individuals with business Facebook accounts.

II. Web-less shopping

Soon, the trend of web-less e-commerce shopping is also expected to continue soaring. For example, since the discovery of Alexa voice assistants, it is estimated that close to 20% of the users have utilized it for shopping. It is also projected that with the chatbots becoming popular every day, most shoppers will start using shopping assistant to look for products and make payments directly on the conversation window.

III. Other Universal Services

Chatbots will also take up various universal roles such as that of virtual assistants. Rather than employing real individuals to make calls, send emails or conduct virtual errands, companies can use chatbots. There are a few examples of online shops that are using chatbots, and they include Apple Siri, Google assistant, Samsung Bixby, and Amazon Alexa.

Our thoughts and professional opinion.

There has been alot of hype on chatbot capabilities and their impact with consumers and the results have proven that they do make a positive impact to the bottom line. Chatbots are the next big thing in e-commerce. Chatbots will not only help store owners market their products but also work to improve customers buying experience. For online stores that are preparing to make holiday sales, chatbots should be in your marketing strategy playbook. They are cost effective and have a solid line of case studies proving out that the customer is more honest and willing to communicate and buy from our robotic friends.

Need help? You have come to the right place. Contact us at 402.620.2633, see J5 in action on this page or check out our bot at https://m.me/92WEST for a quick, but informative introduction to our Facebook messager bot.

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Building a Brand Strategy

Brand Strategy Roadmap

Contrary to popular belief that a brand is all about a logo,
color patterns, and other visual identities, it is actually that unique thing
that makes your company stand out among the competition. A superior brand helps an organization to
create meaningful relations with employees, customers, and investors, as well
as build trust. However, the most daunting task is to create a strong brand
that will dominate in the crowded marketplace?
This is where the Brand Roadmap Strategy comes in handy.

A Brand Strategy
Roadmap helps elevate the value of your enterprise in the eyes of employees,
investors, and customers. At 92 West, we build commerce through culture and business with brand! We deep dive into what makes your company tick and craft a comprehensive brand strategy roadmap. With a hands-on approach that is backed by in-depth research, we work with our clients to create premium brands that resonate with their clients.

This is done by conducting thorough market research, workshops, and
interviews and leveraging various techniques that help initiate meaningful
discussions; bringing all stakeholders to the same page.

Why Brand Strategy
Roadmap?

There are myriad of reasons why the Brand Strategy Roadmap is
crucial for your business’ brand development, but the greatest of all is the
fact that it provides insights and guidelines that aid you in controlling brand
consistency in various customer touch points. This, in turn, will help lower
the cost of your branding initiatives.

To deliver exceptional results, the Brand Strategy Roadmap
examines and assesses various aspects of your business including:

  • Vision -Where your
    brand is heading?
  • Values – The values
    you select should provide an answer to this question; “What do you stand for”?
  • Mission – A defined
    strategy that outlines what you will do to achieve your vision.
  • Customers –
    Understanding the unique needs, hopes and challenges of your customers.
  • Target Market –
    defining the niche your brand is targeting.
  • Authenticity – What
    differentiates your brand from the rest?
  • Benefits – How does
    your brand benefit the customers both functionally and emotionally?
  • Touch Points – Which
    are the various customers’ touch points in your business and how to market your
    brand at every position?
  • Proof Points – For
    what reasons should people trust your brand?

With proprietary metrics, advanced tools, and useful market
insights, we help design consistent and sustainable branding strategies that
aid in the creation of a strong brand that not only communicates your vision
but also offers excellent value to your customers.

Benefits of Having a
Superior Brand

Gives Your Enterprise a
Competitive Advantage

One way of gaining a competitive over the rest of the players
in your field is creating a strong brand. The Brand Strategy Roadmap boasts a
vast array of methodologies that can help to manage brand consistency at
minimal costs.

Inspires Confidence and
Trust from People

With a great brand, you will be able to attract the right
people to your enterprise. Having a reliable brand can help reduce employee
turnover rate by 28% and the cost of recruitment by half. With a mission to
enhance company alignments and employee engagement, the Brand Strategy Roadmap
instills a sense of purpose in the entire organization.

Attract Investors

A strong brand will also bring the best investors to you. It
is no secret that investors love companies that have brands that are dominant
in the market. The Brand Strategy Roadmap provides useful information and tools
that help investors understand the value of your strategies so that they can
support your company’s endeavors

Which Activities Are
Incorporated In The Brand Strategy Roadmap?

For the Brand Strategy Roadmap to be successful, we perform a
variety of tasks.

Activities That Involve
Collaborations

I. Business Reviews
II. Team Reviews
III. #1: Workshop to
know who you are.
IV. #2: Workshop to
know your customers are.
V. #3: Workshop to
understand your position in the market.
VI. #4: Workshop to
learn about the customers buying experience.
VII. Final Meeting
and Presentation

Activities from 92 West

1. Preliminary
Industry Research
2. Current
Collateral Review
3. Research and
Audience Definition
4. Competitive
Research
5. Brand Pyramid
Creation
6. Brand Development
and it involves Logo, Identity Guidelines, Brand Launch Plan and Brand Roadmap
Presentation.

How The Brand Strategy
Roadmap Works

While the process is complex and can take from one to two
months, we don’t use pre-designed content, but work with the information that
is provided by the company at that moment. 

The Brand Strategy Roadmap Involves:

Learning About Your
Company

We seek to get critical information about your business
through preliminary industry research, workshops, and interviews that are
centered on your brand’s vision, mission and core values. Audits of your
existing marketing collateral materials are also conducted.

Defining Your Customers

Four our agency to
develop the personas to whom the branding activities will be aimed at, we
conduct workshops and analyze the various market segments. This step involves
in-depth customer data analysis, research, and when needed, surveys can also be
done.

Understanding Your
Position in the Market

With rigorous competitive research that is followed by a
workshop, we try to find out the unique market position of your enterprise.
Additionally, we also audit the top competitors in your target market. From the
data collected, we obtain a brand pyramid that showcases the exact position
your company and identify the supporting proof points that help us to develop a
brand blueprint for your organization.

Customer Experience

By initiating guided discussions, we identify the customer’s
touch points and try to understand where the opportunities to strengthen your
brand exists. This helps to reinforce the
brand value, enhance the brand experience, and increase the money customers
spend.

Brand Development

After our thorough process of reviewing and analyzing your
company, we reconcile our work and ensuring that we did not omit anything.
Then, we transition the brand we have developed into an authentic logo and a
set of visual and messaging brand plans. Finally, we meet with you for the last
time to present our findings and make recommendations.

If you feel that your company’s brand needs an overhaul, make
an effort to inquire about our Brand Strategy Roadmap process, and we will be happy to
provide details and costs.

Call us at 402.620.2633 or by clicking to request a quote.

Omaha Web Design

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Small Business Search Engine Optimization 101

Operating a small business is one of the toughest experiences ever. Research indicates that many small enterprises don’t even pass the one year mark before they disintegrate, while many others fail before the elapse of five years. This doesn’t mean that prominent businesses don’t fail too, they also face the same predicament if they fail to recognize and adapt to the ever-changing environment.

Among the most daunting tasks in business is marketing, to a great extent digital marketing. More so, the new wave of SEO has proved to be a nightmare to many enterprises. Despite being a mystery to many, when expertly executed, it can provide any business with a competitive edge by helping to generate organic listings that will allow you to build trust with customers.

This piece seeks to expound on how SEO can be used in the marketing of small businesses. Using the in-depth knowledge and expertise we have gained in this field, we will provide essential skills and information you will require when deciding whether to integrate an SEO strategy into your business model.

Since there are vast resources on the internet with conflicting information on Search Engine Optimization (SEO), I know you have a myriad of questions running through your mind right now. Maybe you want to know if SEO is copywriting, keyword research, link building or SEO market research. Is it all about having an optimized website, creating a positive image, optimizing your website for mobile phones or the use of sophisticated analytics and marketing via search engines?

Pretty much, SEO is a more complicated and rounded field than you anticipate, and it involves all the above and more. Since there are many types of SEO and a broad range of factors that need to be put into consideration, it is imperative for a business owner to consult an SEO expert to understand which type will correctly align with their business. Among the things to be factored in include the industry, the niche, and the SEO SWOT analysis.

When a user writes something on the search engine, it directs them to the best answers on the internet. For your small business to have a competitive edge on this platform, you need to do whatever you can to ensure that it is highly ranked on the search engine, and then ascertain that it is not only visible to prospective customers but also offers useful information that will help them in decision making. If the resources you provide are exceptional, you will not only attract more prospects but also convert a great deal of them to long-term customers.

Here are some of the SEO aspects to consider for your small business:

  • Create a well laid out site that is easily navigable and mobile optimized.
  • Once you have a functional website, it should have expertly written content that sets you apart from the rest.
  • You should also market the content. Blogs are the best in content marketing since they offer detailed information and reach a broad spectrum.
  • On-page optimization is also essential. Use meta descriptions and title pages to make your site exceptional.
  • Integrate local SEO practices to build trust with local customers.
  • Add links to your site in a practice that is known as authority building.
  • Attach portfolios, referrals, case studies and testimonials to speak to your credibility

Considering the complexity of SEO, it is essential to understand the market situation before you make a decision. Unfortunately, the fact that you are operating a small business makes it difficult to shun complications. This leaves the most critical areas to consider as the website design and layout, links, and content.

When is the right time to use SEO in a small business?

In the modern age and era, most of the people are buying products and services online, and those that don’t conduct thorough research on the internet before they buy something from a physical location. Since SEO is what elevates your visibility on the web, it is a perfect means of marketing your business at any stage.

However, there are various items you should put into consideration.

  • Budget – SEO can range from simple affordable practices to complex elements that can cost a fortune, so make sure you operate within your means. 
  • Time – Sometimes SEO strategies may require a more extended period to yield noticeable results. 
  • Disruptive ads – Some ads are a nuisance, and they may take much of the screen space or keep popping up on top of your content. 
  • Competition – Since you are operating in a free market, you will come across stiff competition from prominent businesses that have extended financial muscles that can send you to oblivion.

We all agree that SEO is an integral part of your online marketing strategy. However, it should not be the only tactic used primarily for a business that needs immediate results. Take time and evaluate whether you have the capital to delve into it right now, or maybe you need to use other techniques that deliver fast results such as PPC advertising, and then come back to SEO later.

What to consider when selecting an SEO provider

With thousands of companies and agencies on the internet claiming to be the best in this field, finding the right SEO provider requires some due diligence on your part. You can start by checking out satisfied customer reviews, and then dig deep into knowing the owner of the agency, its consultants, and their reputation in the industry.

Here are tips that will help you get the best SEO provider

  • Find out the type of strategy the SEO Company at hand utilizes. Among the things that should be in their basket include on-page optimization, technical audits and corrections, mobile optimization, authority and link building, and content optimization among others. If they fail to mention any of this, please move on to the next one.
  • Seek to know their area of specialty when it comes to SEO. The black-box nature of SEO makes it have several categories that include Content, Local, Technical, National, and Links and Authority. The agency you select should deal with a plethora of SEO elements, not just one area.
  • What specific tasks will be given undivided attention and for how long? Will the SEO Company take one month or a year in content creation, link building, and technical audit and fixes or spend five years performing all aspects of enhancing your business’ online visibility.
  • How will they build links and authority for your site? Do some digging to determine if the company at hand uses links that are considered standard and acceptable by Google and not some exaggerated schemes that may cost your business. Usually, natural links and created content, as well as guest posts and digital PR are pointers of a competent firm.
  • Find out if their strategies and techniques adhere and meet the Google’s Webmaster Guidelines. This is one of the things that help business owners separate the chaff from the grains. Reputable agencies will be glad to show you how their processes align with the Webmaster guidelines but unqualified schemers will try to escape this part.
  • Look for supporting reviews and ask for testimonials of the businesses they have worked with before. If they have worked with other companies from your industry, you can trust that they will help you achieve your SEO marketing goals
  • Establish the measures they use to gauge their success. The company needs to explain to you how they will determine if their strategy is working. While a small business may not have much to show, things like keyword ranking and the total organic search traffic are paramount in evaluating the progress of the SEO marketing strategy.
  • Seek to know how they charge their services. Is it through contracts or monthly plans? Make sure you take the minimum term so that you can opt out if the results are not favorable or when you realize that you are dealing with a low-quality provider.
  • Companies and agencies that provide progress reports are the best. While it might cost you an extra buck, having monthly reports will help you see the gradual change and understand how each task affects your business.
  • When you will be able to see substantial results. Is it three months or six months or longer?

Can SEO be a DIY marketing strategy?

Yes! Much of SEO can be done by any dedicated person. If you are operating a professional website, you must have touched a part SEO, even if it was unknowingly. Small business owners who wish to do SEO by themselves can access the myriad of resources on the internet.

Need Help with Your Small Business Search Engine Optimization?  92 West can Help!  Call us at 402.620.2633 or by clicking to request a quote.  We’ll be happy to assist and most of our programs run from $375 – $750 a month for local campaigns.

Omaha Web Design

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Red One Insurance Responsive Website Redesign Launched!

A long time client, Red One Insurance, needed a website update to incorporate modernize their online brand and bring in a responsive site to comply with the needs of Google’s mobile first approach to search. 92 West was happy to assist with an updated interface and simplified approach to the layout; making the user first.  

Our goal with all sites is to make it easy to contact and purchase services which is why we take great efforts to get the various points of contact front and center (while not sacrificing design).  Our process is proven and the results from the launch truly verify our thought processes in lead generation.

Please visit https://www.redoneinsurance.com for your insurance needs.

Omaha Web Design